E-Commerce Platform
A high-performance storefront with real-time inventory and a checkout tuned for conversion.
- Client
- Multi-brand retail group
- Industry
- Retail & Commerce
- Timeline
- 14 weeks
+168%
Online revenue
+62%
Checkout completion
-78%
Page load time
4x
Peak traffic capacity
The Challenge
The legacy storefront took over eight seconds to load on mobile, inventory counts drifted out of sync with the warehouse, and a five-step checkout was quietly losing most of the traffic that reached it.
Our Solution
We rebuilt the storefront on a React and Node.js stack with server-rendered category pages, a real-time inventory feed from the warehouse system, and a single-screen Stripe checkout with saved addresses and wallet payments.
How We Worked
- 01
Audit & instrumentation
Mapped the full purchase funnel, added event tracking on every step and identified the three drop-off points responsible for most lost revenue.
- 02
Rebuild the critical path
Rewrote catalogue, product and checkout pages first, shipping them behind a traffic split so improvements could be measured against the old store.
- 03
Scale & harden
Added edge caching, image optimisation and load testing ahead of the festive peak, plus alerting on stock-sync failures.
What We Delivered
- Real-time inventory sync across warehouse and storefront
- One-page Stripe checkout with wallet and UPI payments
- Faceted search with instant filtering
- Admin dashboard for merchandising and promotions
- Automated order and shipping notifications
Services & Stack
- Web Development
- UI/UX Design
- Performance Engineering
- React
- Node.js
- Stripe
“They treated our revenue like their own — every decision came back to whether it would help customers check out faster.”
The Outcome
The new storefront handled the festive season without a single outage and became the group's highest-margin sales channel within two quarters.
Start a Similar Project
