Digital Growth Campaign
A full-funnel acquisition program that lifted qualified leads quarter over quarter.
- Client
- Education technology brand
- Industry
- EdTech
- Timeline
- 6 months
+213%
Qualified leads
-46%
Cost per lead
3.4x
Return on ad spend
+120%
Organic traffic
The Challenge
Spend was rising while lead quality fell. Attribution was unreliable, campaigns competed with each other on the same keywords, and sales could not tell which channel produced revenue.
Our Solution
We rebuilt tracking end to end, restructured paid accounts around intent rather than product, and paired them with a content and SEO programme targeting the questions buyers actually search.
How We Worked
- 01
Fix measurement
Implemented clean event tracking and offline conversion imports so every enrolled student traces back to a source.
- 02
Restructure spend
Consolidated overlapping campaigns, cut wasted keywords and reallocated budget toward the segments that converted.
- 03
Compound with content
Published a targeted content cluster each month, then retargeted engaged readers with nurture creative.
What We Delivered
- End-to-end conversion tracking and dashboards
- Intent-based Google Ads account structure
- Meta prospecting and retargeting funnels
- Monthly SEO content clusters
- Weekly performance reporting for sales and marketing
Services & Stack
- Digital Marketing
- SEO
- Paid Media
- Analytics
- SEO
- Google Ads
- Meta Ads
“For the first time we know exactly which rupee produced which enrolment.”
The Outcome
Marketing and sales now work from the same numbers, and the brand scaled spend confidently for two consecutive admission cycles.
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